Disney Gift Card Holiday Pins

Every holiday season Disney Gift Card releases a set of four holiday themed gift cards paired with an enamel pin that can only be purchased at WDW or Disneyland. These are highly collectable by Disney fans and are expected to be unique each year. This year as one of the leads on the project, my concept was centered around a winter storybook. You can see below the early pitch slide and rough digital sketch/inspiration. Each character has their own story to tell and some leap right off the pages in a wintery swirl! We worked closely with Disney's pin manufacturing team to make sure our designs looked just right and that all features and colors printed correctly. Also below is a motion graphic video I made featuring the products, which played on a loop at Disney Springs in Florida on a digital AD board.